Consider a Slogan instead of Work Title on LinkedIn

Is your headline a work title? “Joe Bloggs, Accountant, Grey Office Cubicle Co”? or a slogan? People usually only see your Name and Headline, when looking at the LinkedIn commons -”Who’s Viewed Your Profile”, Updates, Groups and Search listings. It’s a good idea to try and grab their attention, get them to click on your full Profile. You’re not going to get clicks if you have a boring, ‘meh’ work title. Think of your Name as your brand and your headline as the thing you do best, it’s the slogan that defines your brand.Here are 3 examples of effective slogans all are from folks who know LinkedIn very well, perhaps they’re on to something?:

via Tread CAREFULLY If You Are ANONYMOUS On LinkedIn… | linkedinsights.


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About Matthew Peterworth

I currently work as a Technology Specialist at Henderson Engineers in Kansas City – a Mechanical-Electrical-Plumbing (MEP) design firm. Prior to that I was a Project Manager for Information Technology Services (ITS), the central IT department at the University of Texas at Austin. As of July 2008 I am a Registered Communications Distribution Designer (RCDD) through BICSI. And as of June 2011 I am a licensed Professional Engineer (PE) in the great state of Texas. Please follow me on Twitter @mpeterworth.

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