Autodesk Wants to Help Anyone, Anywhere, Make Anything
“On paper, no firm is better positioned to take advantage of a maker-led future than Autodesk, whose 30 years of experience in computer-aided design give it unparalleled intelligence about the capabilities that designers want and need in their software. Despite some recent financial travails (in August, lower-than-expected earnings forced the layoff of some 500 employees), Autodesk’s core professional business affords it enviable leeway to pursue the consumer market without jeopardizing its solvency.To pull off the Big Make, though, the design giant still needs to innovate its way past a pair of problems. The first is a design challenge of its own. It must streamline its industrial-strength tools into user-friendly apps—transform its Abrams tanks into bicycles, as it were. But the second, even more difficult challenge is cultural: Autodesk has to convince the most passionate members of the maker community, amateurs accustomed to dealing with small players more like themselves, that a multibillion-dollar public company has their best interests at heart. On both fronts, the question is: Can the kings of computer modeling learn how to remodel themselves?”
Interesting article/history of Autodesk, owner of AutoCad and Revit.